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Promoting your products or services by email
can be a powerful and flexible form of
direct marketing. You can communicate your
messages quickly and cheaply. You can also
tailor your message to specific types of
customer more cost-effectively than with
paper-based marketing. However, you should
plan your email marketing with care to make
it relevant and interesting to recipients.
You also need to be aware that you must
always obtain their consent before sending
them marketing emails.
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